Your business can benefit from writing an e-book, as it could serve as a valuable promotion tool. However, in order to ensure that your company reaps these advantages, you must ensure that you develop quality content. Hayim Oshky explains how to create engaging e-book content.

Be really specific

It’s near impossible to tackle a huge topic in any depth via an e-book. Devote your publication to a really specific subject which appeals to a niche audience, so you cultivate a valuable resource that your target consumers feel compelled to engage with. Learn how to write an email marketing campaign, so you can conduct market research to determine a specific focus for your firm’s e-book.

Break up information

Digital consumers have short attention spans. Figures indicate that 55% of users spend under 15 seconds on a website and it could be even harder to grab their attention with a content-heavy e-book. It’s a good idea to break up the information in your publication e.g. with bullet points and sub-titles, so that when a reader glances at your work, they’re not put off by thick blocks of formidable text.

Include striking visuals

Use pictures to enhance the effectiveness of your firm’s e-book content. By including a striking picture, you can illustrate the points you make in your content more effectively to visually-minded consumers. Think about including infographics as well, Ad Week reveals that they’re 30 times more likely to be read than a text article. Remember that colour images increase a consumer’s willingness to read an infographic by 80%, so refrain from sticking to black and white images in your e-book.

Consider book length

Business 2 Community writes that content-length is a key consideration. The marketing portal advises you to tailor e-book length to your publication’s chosen topic, as while “generally speaking, shorter sells your main points most clearly, shorter isn’t always better. It really depends on what you’re trying to accomplish.” While ensuring you communicate with reader in a concise manner, keep writing until you have exhausted your subject enough to create an engaging piece of work.

Proofread, proofread, proofread

There’s nothing worse than reading quality content, only to be rudely interrupted mid-flow by a typo or grammatical error. It is essential that you proofread your content meticulously to ensure you weed out any mistakes which could disrupt the reading experience. Taking time to learn how to proofread your work is destined to pay huge dividends. Not only will it enhance reader engagement with your content, it will present you as a professional company that cares about providing first-rate service.

Focus on your reader

You may decide to create an e-book in order to promote your business. You won’t get very far though if you don’t produce content that your target reader-base wants to engage with. Focus on developing compelling content which will grab the attention of your desired audience, allowing you to use your e-book to communicate your brand’s key principles and attract potential new customers.

Thank you for reading… Hayim Oshky.