Celebrate World Poetry Day

The 21st March is officially World Poetry Day. Literature enthusiast Hayim Oshky looks at the meaning behind this worldwide event, as well as how people plan to celebrate World Poetry Day. Reflecting human experience Poetry has served as an artistic form of expression since ancient times. From early wordsmiths like Homer to medieval bards like Shakespeare, across ...

Study Reveals How Men and Women Make Up Their Mind About Books

Hayim Oshky discusses the results of a new study on reader habits. It showed how men and women make up their minds on whether they like a book. Completing books Newspaper The Guardian reports that UK start-up Jellybooks, a reader analytics company, has released its latest research. This study was designed to determine reader habits i.e. ...

Four Reasons E-Books Are a Top 2016 Content Marketing Trend

By 0 , Permalink 0

Content marketing is becoming a key component of corporate marketing. E-book campaigns which cover marketing and brand development have become popular business content marketing tools. Hayim Oshky provides four reasons why e-book content marketing will flourish further in 2016. Position the brand Consumers trust brands; therefore the value of a business’ brand to its bottom line is ...